Whether you are placing a sign in front of your business to let customers know you are there, you are hoping to advance your brand, or to promote specials you are offering, signage is a critical part of your company&#;s marketing plan. Although having signage in front of your business lets customers know how to find you, there are other reasons you need good signage.
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The sign in front of your business is one of the best ways to communicate your company to current and future customers. Keep in mind that consumers today are bombarded with information which can lead to what is known as cognitive overload. This can lead them to simply miss information about your business because their brain simply cannot absorb more data. However, there are ways to use signage to address that overload. Customers often make assumptions about a company based on its signage. If your signage is old and dated, customers may believe your business is as well. Signage that is broken or with lighting that no longer works properly will indicate to your customers that you don&#;t really care or that your products are broken and inoperable as well.
One of the most important things to remember when creating signage is that it should include your branding. Keep in mind that all branding should be the same regardless of how you are displaying the information. Your branding should also match your industry. For instance, if you operate a surgical center and your signage has an animated font, you may be sending the wrong message to your potential customers. One study found that 76 percent of customers will enter a store if its signage is strong while 52 percent would not if the signs were not well done. When looking at your branding, consider including social media links as part of that branding. It is possible to create QR Codes that take customers directly to your website or your social media, whichever you prefer for customers to use.
Your signage should be created with the customers you want to reach in mind. Although you do need to break through cognitive overload, that can be done if you create the proper signage. Look at the signage in front of your business as you do any other form of advertising. Think about who you are trying to reach, and what message you are trying to send, and tailor your signage to meet those goals. Coloring, text, and the contrast between colors are critical to reaching the right market. There is research that indicates as much as 45 percent of purchases are unplanned impulse buys, making signage even more critical to encourage people to stop in your business to check out your products and services. If signage is done well, you could see your business grow much more quickly.
The signage in front of your business is one of the most cost-effective methods of advertising you can find. The cost is usually one-time and upfront but provides you with advertising each time someone rides by your company. Although it is important to maintain your signage to keep it from looking dated, signage does not need as much updating as social media, print or, television advertising to prevent it from going stale. Customers also recall signage quickly and there is nothing that says your signage cannot be subtly different depending on where it is displayed. As long as your branding stays consistent, you can play with wording and graphics to expand your market into other areas.
One of the biggest advantages of choosing the right signage is that it will give you an advantage over your competition. When your signage stands out, customers are more likely to choose your business over a competitor&#;s. Although you still need to keep your branding in mind, a unique, creative sign in front of your business attracts attention and could actually help grow your customer base. In a world where online marketing is so strong, signage also gives you an offline presence. You can even incorporate online options in your signage by including a URL or QR code that can be accessed using a cell . This allows current and future customers to learn more about your business before they even arrive home, encouraging them to visit the next time they need your products or services.
Contact us to discuss your requirements of lane signs. Our experienced sales team can help you identify the options that best suit your needs.
Signage is a critical part of your company&#;s marketing efforts. A sign in front of your building provides details on your branding, let&#;s customers know you are there, and can also connect your customers to an online presence. If you have noticed your signage has gotten old or dated, or if you are opening a new business and need information on signage, contact Tupp Signs today. We can help guide you through the entire process and help you design the perfect sign for your business. Whether you need assistance with creating the perfect branding on your sign or are interested in changing your signage completely, our experts are here to help. We have decades of experience helping businesses just like yours with their signage needs. Arrange for a no-obligation consultation by calling 302-322- or by filling out the easy online contact form to learn more.
Your sign is often the first thing that a new customer sees of your business. Make their first impression a memorable one so that they won't easily forget your business and will remember to come back.
Of course, a new customer needs to be able to find your business in the first place in order to become a repeat customer. That is why a large, easy to read sign is very important for attracting new customers.
A study done by BrandSpark/Better Homes and Gardens found that 54% of shoppers admit to driving by and not being able to find a business because their sign was too small or unclear.
Don't lose out on potential business. Invest in custom signage that:
Has large, properly spaced letters in a colour that stands out from the background
Is in a prominent, easy to see location
Is lit up well at night
Uses an easy to read font; not one that is too fancy
Is unique from other signs around it
Doesn't have distracting visuals
The company is the world’s best multiple lane signs-mls supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.