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As a business owner, you want to ensure that your business stands out from the rest. Custom light box signs, aka cabinet signs or box signs, are a great way to do that. Here are five things every business owner should know about custom light box signs:
A light box sign is a cabinet sign that uses light to illuminate the sign’s face. Box signs are one of the most popular types of signage for businesses, as they are highly visible and can be seen from a distance. These illuminated signs are especially effective at night or in low-light conditions.
This bespoke light box shop sign we made for Holiday Inn Express & Suites below is a good example of a beautiful light box sign.
Two primary categories of light box signs are those designed for indoor use and those that can withstand outdoor elements.
Exterior light box signs are designed for outdoor use and are typically made from weather-resistant materials. These signs are often illuminated with LED lights, which consume less energy than traditional incandescent bulbs.
Exterior cabinet signs can be mounted on the side of a building or a freestanding pole.
Outdoor signs are typically larger than indoor signs, as they need to be visible from further away.
Indoor light box signs are typically used for lobby signs, posters, point-of-purchase displays, trade show booths, or other indoor applications. Light box signs can be made from a variety of materials, including acrylic, glass, plastic, or metal, but since they are inside, they do not need to be as weather-resistant as outdoor signs.
The circular light box sign shown below, which Dave’s Signs made for Concours Motors, uses a simple backlight that makes its vibrant colors stand out. Since it’s indoors, this round lightbox sign doesn’t need to be weatherproof, but it’s still made to catch your eye and brighten up the space.
Wall-mounted light box signs are fixed to a wall or the side of a building. These signs are often used in markets, retail stores, restaurants, and businesses. Lit up either indoors or out, they are an effective way to advertise your business branding or promotional message to your target audience.
Advertising Visual Ideas for Your Business
Convenience store window LED lighting is a good idea since it can highlight products and draw attention to your store. On the other hand, Dave’s Signs can use light box sign panels like this one pictured for Red Barn Market to create amazing advertising visuals. They are some of the best lighting options for a convenience store market you can find.
If you are kicking around kitchen light box ideas for your restaurant, why not discuss your concept with Dave’s Signs? The Garbanzo Healthy Kitchen sign below that we made is a prime example of how expert craftsmanship meets brand resonance to create a sign and a landmark that draws people towards a gastronomic haven.
The base color scheme of the sign is green and white, which echoes the brand’s commitment to freshness and vitality. This delightful combination serves as an open invitation, promising a culinary experience that is both nourishing and delightful.
The green is a subtle nod to the verdant hues of fresh vegetables, a staple in Garbanzo’s wholesome offerings. This thoughtful selection of color evokes a garden-fresh appeal, representing a commitment to offering patrons meals as close to nature as possible, resonating with those seeking nourishment in its purest, most vibrant form.
At the heart of this vibrant canvas is the centerpiece, the word “Garbanzo,” illuminated brightly from the back in white light. This stylistic choice gives the sign a radiant glow, casting a gentle luminescence that beckons diners near and far.
Pole-mounted lighted box signs are mounted on a pylon or posts. Often called pylon signs, these outdoor signs are often used along roadways, parking lots, and at the entrance of businesses. Typically they include shopping malls, hotels, car dealerships, and restaurants trying to reach people driving by.
Before moving into the old Carrows space, Black Bear Diner hired us to install their outdoor light box sign onto an existing pole sign. Using an existing structure makes everything go much more smoothly and saves on costs.
Projecting light box signs, aka illuminated blade signs, typically feature led lighting and, because of their short setbacks, are applied in areas like downtown and shopping malls with heavy pedestrian traffic.
A good example of this is Roberta’s restaurant sign that sits outside the door leading customers to “come on in!”
Monument signs are generally freestanding, double-sided, and often illuminated with outdoor lightboxes. These signs are made from various materials like brick, stone, metal, wood, or acrylic, faced with an aluminum composite, or can even be mounted on poles.
Monument signs are found in shopping malls, schools, churches, office parks, and businesses and play a pivotal role in directing visitors.
The Bed, Bath & Beyond monument sign shown here is a great example of how these structures can serve multiple purposes beyond just branding. The sign promotes the brand and can function as a house number light box. seeking a specific location or address.
When illuminated, such signs become even more prominent at night, easily guiding visitors, customers, or attendees to their destination.
The face of a letter sign light box is typically made from acrylic, plexiglass, or metal, while the sides and back are usually made from aluminum.
However, many other materials can be considered depending on the application and exposure to the elements.
Take this sign for Transmission Brewing. It’s one of many single-sided backlit signs we did using outdoor lightboxes and front-lit channel letters. It’s made from acrylic and extruded aluminum. The logo and letters are lit using regular bulbs and led lights.
Two of the most popular lighting technologies for light box signs are LED and fluorescent lamps. Unlike backlit signs like channel letters, a light box sign lights up the entire sign.
LED (light emitting diode) technology has many advantages over traditional lighting sources such as incandescent, fluorescent, and metal halide. LEDs are more energy efficient, have a longer life span, and produce little heat. These features make LED illumination ideal for light box signs – commonly called a led box sign.
Fluorescent lights are commonly used in vintage light box signs because they are inexpensive and provide good illumination. In fact, fluorescent lights diffuse light better than LED lamps. They even out the light over the entire backlit display. Even though they don’t last as long as LED lighting, they are more cost-effective when replacing the bulbs.
Another advantage of fluorescent lights is that they provide a warmer glow than LED bulbs. So, if you feel your poster or graphics are more accurately shown in warm light, then it’s something worth considering.
You often find fluorescent bulbs in older signs, like outdoor signage in strip malls. They have been around forever and are inexpensive to replace or update when a new tenant moves in compared to other sign types.
There are many uses for light box signs, such as branding and advertising for businesses, offices, restaurants, retail stores, events, trade shows, and more.
If you’re looking for a way to improve your business’s visibility and attract more customers – a light box sign may be the perfect solution.
Businesses use outdoor lighted signs for a number of reasons. An external light box like the one below can attract attention to a business’s products or services, advertise sales or specials, or simply make the business more visible.
If you want to make your storefront more appealing to customers, invest in beautiful outdoor lightboxes—custom signs that help you spread the word and reach your target audience. Whether you want to replace an existing sign or looking for options in custom designs, our outdoor lighted signs go a long way in helping increase customer traffic and visibility for your business.
There are many different types of restaurant signs, each with its unique purpose and style. Restaurant lightbox signs are a popular sign that commonly uses LED lights to illuminate the restaurant’s brand or promotional message.
Finney’s outdoor sign, pictured here, combines several sign technologies to make a lasting impression. The custom options include front-lit and back-lit channel letters, LED lights, neon, and an outdoor lightbox for “& Kitchen.”
Located downtown, this sign will definitely get the customer’s attention up and down the block.
Office buildings, shopping malls, and other commercial complexes often use directory signs to help visitors find their way. These signs are typically freestanding or mounted on the wall and list the businesses in the building by name and suite number.
Light box signs are a great option for directories because they can be easily updated when tenants change. Just print out the new name of the business and slide it in – it’s that easy!
Light box material is also very durable and withstands the test of time, making it an economical choice for long-term signage needs.
Whether you’re hosting a small gathering or a large convention, event signs help promote your event and assist attendees with finding their way around. Light box signs are commonly used for this purpose because they can be placed just about anywhere and quickly illuminate an area.
A pylon sign is a freestanding sign that is typically used to identify businesses, especially gas stations, restaurants, and hotels.
Light post signs like these are very effective in promoting businesses, as they are highly visible and difficult to miss.
In addition, pylon signs can be customized to include information such as gas prices, vacancies, or other valuable messages to people driving by. As a result, pylon signs are an essential part of many businesses’ branding and marketing efforts.
Mall signs are a type of directory sign that is found in shopping malls. These signs list the stores in the mall by name and often include wayfinding information.
Like other directory signs, light box signs are an excellent option for malls because they can be easily updated when tenants change. Plus, the bright lights make it easy for shoppers to find their way around the mall.
A marquee sign is a lightbox sign commonly found in front of movie theaters. Marquee signs typically display the movie titles and showtimes.
In addition to being eye-catching, marquee signs are also very effective in promoting movies and driving ticket sales.
Check out the signage we created for the Gary Marshall Theatre in Burbank, California. It includes outdoor lightboxes for the marquee, logo, and illuminated movie poster boxes along the outside of the building. The quality of the signage is phenomenal.
Dave’s Signs often works with our customers to make their DIY lightbox sign ideas come to life. We can incorporate your vision, budget, and branding into a unique lightbox sign to enhance your business’s presence.
Whether you’re a cafe looking to illuminate your menu, a retail store seeking to spotlight a new product, or a professional service aiming to accentuate your brand, Dave’s Signs is your ideal partner.
Most gas stations and convenience stores use lightbox signs. These signs are usually mounted on poles, which makes them easily noticeable to people driving by at a high rate of speed. This is a great way to advertise your business and attract customers.
Whether exhibiting at a trade show or setting up a booth, trade show signs help you stand out from the crowd and attract attention to your products or services. Lightboxes are commonly used for this purpose because they can be placed just about anywhere and quickly illuminate your brand message.
Dave’s Signs provides custom signs to those in Ventura, Santa Barbara, and Los Angeles counties and businesses across the nation.
For the past two decades, Dave’s Signs has been designing, fabricating, and installing high-quality signs and graphics. We pride ourselves on meeting and exceeding the expectations of our clients. For any signage needs you have – whether a small storefront sign or a more complicated installation, Dave’s Signs is always eager to provide the outstanding service we are known for.
Dave’s Signs provides custom signs to those in Ventura, Santa Barbara, and Los Angeles counties and businesses across the nation – we ship nationwide.
For the past two decades, Dave’s Signs has been designing, fabricating, and installing high-quality signs and graphics. We pride ourselves on meeting and exceeding the expectations of our clients.
For any signage needs you have – whether a small storefront sign or a more complicated sign system with installation, Dave’s Signs is always eager to provide the outstanding service and quality we are known for.
Don’t spend a minute searching for light boxes near me because we have you covered! Dave’s Signs is a full-service sign company. We can help you with Planning & Permitting, Sign Design, Fabrication, Installation, Sign Renovation, Service, and Repair.
Contact us with your sign questions at (805) 641-1387 or reach out to us online. We are always happy to help.
Why Lighting Design is essential for outstanding customer
Lighting is one of the most underrated components in designing an establishment, despite having a significant effect in enhancing customer experience. The layout of the store is often the major concern, with lighting design just an afterthought that business owners usually care little for. To many, as long as there’s light and the merchandise are visible, then that’s enough.
But that isn’t the case nowadays, nor has it ever been even decades ago. Restaurants, hotels, convenient stores, and even barbershops have been utilizing lighting design to drive customers to their business. For retailers who haven’t invested yet in their lighting design, this is the time to understand how it affects brand perception and more.
How Lighting Design Affects Customer Experience? Lighting design does more for an establishment than simply making products visible or telling customers they’re open for business. It has an impact on customer experience that can affect a consumer’s decision on whether it’s worth dealing with a brand or not.
Here are the ways lighting design affects customer experience:
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1. ENHANCES PRODUCT APPEAL
Lighting affects a person’s brand perception. Product quality, customer service excellence, level of competence, and price range can all be hinted by the lighting design alone.
Fig. 1. Lacoste branch in China
Showrooms work because of its excellent lighting design that highlights the most exquisite products in the collection. The lights help present a luxurious appeal consistent with the brand. That effect attracts customers the moment they see the merchandise through the window.
Different color temperatures evoke different emotions, which is why many businesses are meticulous on the lighting design to be used to represent their brand. The safest method to ensure the appropriate fixtures are selected is through consulting a lighting design studio like Baseline.
2. CREATE A SENSE OF SECURITY
Poor lighting can make individuals uncomfortable since they may have trouble distinguishing a product’s features. There’s also the possibility of pickpockets lurking in dimly lit areas that security cameras may inadequately monitor. Too much brightness isn’t any different either, as it produces glare that makes it harder for cameras to clearly capture activities from certain angles.
Fig. 2. Inside a well-lit, multi-story parking space
Lighting design should provide the right balance of intensity and hue to give customers a sense of security. The brightness of the establishment should be enough for customers to see their surroundings. Taking this into consideration, though, shouldn’t affect the ambiance and branding the business wants to present.
In any case, pathways and emergency exits must be well-lit, so customers know where to go in crucial situations. The lighting in these areas must always work even if there’s a power outage.
3. HELPS BUILD TRUST
Good lighting has a psychological effect that the business has nothing to hide – no hidden defects, fees, or catch. It represents transparency which every customer expects from a business. With this, spaces should be adequately illuminated to ensure customers can clearly see the quality and color of the products without interference.
4. ROUSES NATURAL REACTIONS
Humans naturally react to light intensity as dictated by the circadian rhythm. As a result, light can create behavioral nudges which indirectly suggest the mood appropriate for a certain situation.
On a busy street, a small restaurant or a café with warm lighting will attract attention because it gives a homey feel. Usually, people will want to go to this kind of place to relax and take comfort in the intimate atmosphere the establishment emanates.
During the night, convenience stores stand out the most because of their bright white lights. The lighting design shouts out that they’re open and have anything people might need at that time.
People sometimes even go to a convenience store even if they’re not planning to buy anything except for the simple reason of being attracted to the bright light. And since they’re there, they’ll usually buy something affordable and easy to consume.
The direction, color, intensity, and distribution of light in a space creates a specific effect that impacts the emotional state of customers who see and experience it. Lighting design can prompt transparency, intimacy, or curiosity in customers, which is why it’s best to plan it carefully and get help from professionals like Baseline if possible.
5. DIRECTS CUSTOMERS NATURALLY
Lighting helps people differentiate the purpose of an area. Bright lights are often found in lobbies and reception areas, while darker lights are present in locations inviting a more intimate interaction.
There are 3 types of retail lighting which can be used to create specific effects and direction inside an establishment:
Ambient lighting: reflects the concept the whole store wants to emphasize.
Accent lighting: acts as the spotlight that highlights the products in the store.
High-activity lighting: brightens every corner of the store to make sure every item is presented to customers.
According to a study from the Hamburg University of Applied Sciences, people were more drawn to areas with contrasting brightness compared to brightly lit spaces without any variation in intensity. Additionally, blue light was found to be more invigorating too compared to other light colors. Warm lighting, on the other hand, makes customers feel comfortable, encouraging them to linger longer in an area.
Fig. 3. Maje clothing store in Hong Kong
Retailers are using these bits of knowledge to subtly direct customer attention toward specific products or areas inside the store. A combination of ambient and accent lights can highlight a spot where the best merchandise can be found. Natural light from ceiling windows can also provide the same effect at a lesser cost.
A perfect lighting design can be used to control the way customers navigate the store. Since human physiology naturally reacts to light, people won’t notice they’re being discreetly pulled into entering an establishment. Customer experience is already kicking in the moment people see the excellent combination of lighting in a shop.
6. INCREASE SALES
People enjoy doing business with brands that provide excellent customer experience. Since lighting design arouses emotions, it’s easier for customers to recall the experience they had with the brand.
Whenever customers want to relieve the satisfying emotion they felt, they’ll deal with the same brand again and again, which eventually makes them loyal customers; it is common knowledge that loyal customers bring in the most profits to a company.
Fig. 4. Elegantly designed dinner table
In a restaurant setting, lighting design makes the food more appealing. Many businesses have already added lighting setup to their marketing strategy, taking salivating pictures of their menu to share on social media. Presenting an ‘instagrammable’ environment has been proven effective in today’s internet culture.
Lighting design is considered effective when it can invite customers into the shop. But its purpose doesn’t end there since it also has to make customers comfortable during their stay. The longer a customer stays in an establishment, the higher the chance that they’ll make a purchase.
Lighting is an integral part of any establishment. Aside from the arrangement of equipment, merchandise, and decor, placing the right kind of light enhances the environment for the customers and gives them an unforgettable experience that will always be associated with the brand.
CONCLUSION
Well-thought-out lighting design can influence the customer’s behavior and brand perceptions. It greatly contributes to customer experience from the moment they see the display window up to the time they exit the establishment. One look at the lighting of a store is enough for customers to decide whether they should enter and give the brand a try, or steer clear from it, anticipating they won’t like anything the business will offer.
Improving customer experience is one of the objectives businesses aim for nowadays. Knowing how lighting design contributes to an outstanding customer experience, the demand for consultants and experts in the field has never been higher.
If you’re a business owner whose objective is to provide extraordinary customer experience, you’ll never go wrong utilizing lighting design to your advantage. Baseline is a lighting design consultancy agency that can help your brand evoke the senses and emotions of your customers. Just send us a message through our website and we’ll have our team of experts attend to your business needs.
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