Traditional LCD Video Walls and LED walls generally offer a passive experience for the viewer that audiences can only interact with visually. This leaves a powerful sense completely unused, meaning they may be more likely to find something else more stimulating to focus on which is not a desired outcome when you are competing for their attention. With an Interactive Wall however, audiences are drawn to the scale as well as the functionality, potentially making this a very effective display.
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Another thing that makes these displays so incredibly effective is their flexibility – being able to be used for a wide range of applications. An Interactive Video Wall can serve as the perfect solution for those looking to engage passers-by, increase footfall or enhance the sales experience, to name but a few targets this may assist with.
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