Are you a signage expert, signs or visual design specialist who wants to start selling technology products related to your business?
The company is the world’s best advertising display solutions supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.
Great opportunities await you if you plan to offer the best solution to your customers (convenience stores, restaurants, museums, retail stores, institutions,&#;)! But how do you find your way through the variety of products and different technical aspects? This article is here to help you by answering the most common questions.
Products and prices vary. It is therefore important to have an overview of all the aspects concerning digital signage to feel comfortable with the development of your sales.
If you want to sell digital signage, keep in mind you&#;ll be selling equipment, coordinating installation, providing a software solution, and guiding content design. What&#;s interesting for any digital signage reseller is the revenue that can be generated at each step.
But let&#;s start with&#;
Digital signage, also known as dynamic signage, includes all display devices equipped with LCD or LED screens that are installed mainly in public or private areas with high traffic.
This equipment uses a computer connected to a network and broadcasts visual content, interactive or not, through content management software.
Generally speaking, the quipment includes TVs, kiosks, displays and tablets.
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The benefits of digital signage for your customers:
Some disadvantages for the end client:
To function, digital signage requires equipment that includes:
The first concept that drives your customers (convenience stores, restaurants, museums, retail stores, institutions,&#;) to be interested in dynamic signage is the real-time control of the broadcasted messages.
A changing price, a last-minute promotion, an important message, a change in the store, or an unexpected event makes this power of control essential in the choice of digital signage.
In addition, this control also means the management of multiple stores or branches from a single remote location. Imagine instantly changing the advertisements of all your windows in North America from your office. This is impossible with paper.
Secondly, the possible interaction between customers and devices. This concerns kiosks and touch tablets that offer the possibility to use software or applications to receive orders, make reservations and collect customer data.
In this day and age, we are all used to technological devices, and interaction with equipment no longer surprises anyone.
Some users of digital signage are seeing the medium-term financial and logistical savings they have achieved by moving away from paper displays. Remember that the average cost of a single paper poster in a storefront is $50. This includes printing, shipping, installation, removal and recycling&#;and then starting over.
Digital signage is a single investment for a 10-year lifespan.
Depending on the industry, the space available and objectives of your customers, the choice of equipment and its use may vary.
Here are some points to analyze and questions you can ask your clients:
The environment
The interaction with the end customer
The technical aspects
The end customer
The content
Depending on the answers to these questions, you will be able to offer your clients suitable solutions among the possible devices.
Here are the different products:
Indoor interactive kiosk Outdoor interactive kiosk Self-service kiosk Touchscreen tablets
Description
With a 4K touch screen (infrared) allows the distribution of image and video content, application (Windows or Android) or website for interaction with customers.
Show prices
Same characteristics as the indoor kiosks but withstands intense cold and weather.Get a quote
LED window display Indoor LED display (videowall) Outdoor LED display (sign) TVDescription
Equipped with an internal computer for content distribution (images and videos).
Show prices
There are few limits with LED displays. Whether it&#;s columns, perfect angles, or volumes, your projects can come to life and enjoy colour uniformity without a separating frame (bezel) like a TV.Get a quote
LED Shelf tag LED Ring lamp Drive-thru kioskDescription
Equipped with an internal control board for content distribution.
Depending on the software chosen, the display will be used to display brand advertising and/or product price and information.
The advantage of this signage is the 360° broadcasting which makes it possible to target customers in all directions.A vehicle presence sensor makes it possible to switch from broadcasting advertisements to displaying menus.
Each of these devices requires an Internet connection and a minimum 110V 15A electrical outlet.
For indoor LED display, outdoor LED display and TV display, the number of outlets and the power of the circuit depend on the project.
If the kiosks, LED posters, TVs and tablets set defined prices, for indoor and outdoor displays, it will depend on the project (size, contents, computer, &#;).
You should also consider the cost of software for content delivery if you want to use a cloud-based service.
Finally, depending on the client&#;s objectives, the lifespan of the material and its stability must be considered. For example, a video wall in LED will have a lifespan close to 10 years, with uniform and stable colours. This is less the case for a wall with a TV.
It&#;s all a matter of software, but the basis is to broadcast images and videos.
Some programs can also display information such as weather, live TV, RSS feeds or data from the Internet.
Depending on the clients&#; needs, you can also display an application (Android, Windows or web) for the sale of products, reservations or information.
Note content can also be live TV broadcasting, like in sports bars.
In all cases, the creation of content will have to be performed by the clients themselves or an external provider (graphic designer, marketing agency, programmer) with computer graphics or development software.
This represents a major business opportunity for any digital signage reseller.
Are you interested in learning more about commercial digital signage displays? Contact us today to secure an expert consultation!
If you are interested in becoming a digital signage reseller, you should consider the following points before you start:
What you need is a digital signage provider who is there when you need them to build credibility with your customers.
You want to develop your markets with peace of mind and be able to focus on sales.
As a reseller, digital signage can make you money.
It&#;s a market that was estimated to be worth more than $23 billion in . The trend is permeating everything from large corporations to small corner stores.
This leaves you with the prospect of tapping into significant business opportunities.
Here is how a dynamic display professional can generate revenue:
Nummax offers reseller partnership opportunities if you are interested and want to start up with confidence.
Click on one of these links: Become a reseller or Contact Nummax.
Breaking the ice will allow you to familiarize yourself with the different possibilities and options to offer your clients.
You will discover how each device works, the installation methods, the software and the different content that you can present to your clients.
Nummax will be able to guide you through each step and provide support for software training and best practices for content.
With digital signage, you will open doors to new opportunities with the sale of content creation and management.
Contact Nummax today and become the first reseller of our products in your area.
Phil Portugal | VP Marketing at Nummax | LinkedIn
Phil has worked in the sign industry since . First in Europe and then in Canada where he was able to broaden his skills and technical knowledge, his creative force and marketing approach. Always concerned with offering the best solutions to users and customers, he is constantly involved in R&D, production and sales.Phil has worked in the sign industry since . First in Europe and then in Canada where he was able to broaden his skills and technical knowledge, his creative force and marketing approach. Always concerned with offering the best solutions to users and customers, he is constantly involved in R&D, production and sales.
Harry Gordon Selfridge, the retail magnate who founded the London-based department store &#;Selfridges&#;, revolutionized shopping by promoting the notion of &#;Shopping for pleasure rather than necessity.&#; Additionally, Selfridge once said:
Whenever I may be tempted to slack up and let the business run for a while on its own impetus, I picture my competitor sitting at a desk&#; thinking and thinking with the most devilish intensity and clearness, and I ask myself what I can do to be prepared for his next brilliant move.&#;
Selfridge understood that in order to stay competitive and successful throughout the years, a store needs to stay fresh, interesting and appealing.
Every store owner must create an environment that will attract and keep the attention of shoppers.
It was true in when &#;Selfridges&#; opened to the public, and is even more relevant and true in today&#;s competitive retail environment.
That&#;s why now more than ever, it&#;s crucial to choose the best retail display system for your store.
But then comes the million dollar question: How?
How to choose the best display system that will accommodate your business needs and increase sales?
In order to help you answer that very question, here are 4 simple tips:
Webster&#;s dictionary defines a &#;Boutique store&#; as &#;a small fashionable store that sells stylish clothing or other usually expensive things&#;.
Are you the proud owner of a boutique store? If the answer is yes, you need to keep that in mind when choosing a new retail display system for your beautiful store.
If the answer is no, you also need to keep that in mind.
The image of your store is of utmost importance when it comes to choosing the right display solution/system for your store.
Whether you own a high-end boutique, a mid-range or a low-cost discount store, you need to make sure you design your in-store space accordingly. For example:
If you want to create an upscale environment for your clothing boutique, your clothing displays must be stylish and contribute to the atmosphere of your space as well as promote your merchandise.
Also when it comes to marketing your store, it&#;s all about defining your target customers: different targets have different needs. For example:
If your store is aiming for an older demographic, say high income 55 to 65 year old shoppers, you would want to consider using display solutions that will keep the merchandise at least three feet above the floor. Younger people will bend, but older people will not want to.
In-store customer traffic, whether high or low is an important factor that needs to be taken under consideration when deciding upon the right display system for your store.
For example: High customer traffic in your store, will require designing your store space in a way that will make it easy for your customers to get around and keep browsing.
So you need to make sure you are using retail display systems that will allow that.
You also need to create an aisle space that is narrow enough to slow customers down to look, but wide enough to be comfortable, safe and also accessible for customers with disabilities and special needs.
Remember! An effective store layout directs your customers to where you want them to go, and can increase sales.
If you often change your in-store design, you need to take that into consideration and purchase some modular display units for your store.
That way you&#;re investing in a long term solution, and not just in a temporary design solution.
There are many different modular retail display solutions available out there, that can be moved around your store space, allowing you to redesign your store every once in a while, at minimum costs and effort. For example:
If you own a clothing store, and suddenly find yourself with less shirts and more jackets in stock, a modular display systems will allow you to easily replace shelves with hang rails (and vice versa).
Last but not least is the functionality factor. It&#;s important to know what works and what does not for different types of merchandise.
You might find an affordable, decorative display system that seems perfect for the theme you have in mind, but once assembled, you will find that the display system you purchased is completely wrong and is not compatible with the type of merchandise you are selling.
Imagine delicate, elegant glass shelves, hanging gracefully from the ceiling supported by nothing but stainless steel cables.
Beautiful right? Right. But that&#;s the wrong question.
What you should really be asking is: Are these beautiful suspended shelves compatible with the merchandise I&#;m selling in my store?
For example: if you sell heavy items, your display system will need to be able to withstand their weight. On the other hand, if you sell delicate fragile products you will need to make sure your display system will not move or fall over.
That&#;s why it is very important, to find an experienced store fixture supplier that will make sure the end result is effective for your specific type of store & merchandise that is being sold.
So now it&#;s time to get to work and transform your retail space into a friendly welcoming place by strategically choosing your in store display systems and finding the perfect display solutions for your business.
Contributed by Roy Rochberg the Content Manager for UDIZINE , a manufacturer of modern & practical store display systems. UDIZINE provides stylish yet affordable solutions, helping independent retailers achieve their unique & ideal store designs. For more information please visit UDIZINEstore.com.
Photo Credit: Provided by Udizine with permission to use.
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