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QR Code, a type of bar code that consists of a printed square pattern of small black and white squares that encode data which can be scanned into a computer system. The black and white squares can represent numbers from 0 to 9, letters from A to Z, or characters in non-Latin scripts such as Japanese kanji.
QR Codes were developed in by the Japanese corporation Denso Wavea division of Denso, which is a subsidiary of the automobile company Toyota Motor Corporationto track automobile parts during the assembly process. QR Codes are often used in advertising to encode the URL of a Web site that contains a coupon or information about a product. They also have been used on tickets at sporting events and concerts. QR Codes are usually read with laser scanners or cameras on mobile telephones, which then use special software to decode the pattern.
Three corners of the QR Code contain the finder pattern, a nested series of black and white squares that, when detected by an optical scanner and interpreted by software, allow the scanning device to determine the orientation of the QR Code. Two other patterns are also present. The alignment pattern, smaller squares containing yet smaller squares, is used in all but the smallest codes to determine if the QR Code has been distorted, and the timing pattern, a row and column of alternating black and white squares connecting the large squares of the finder pattern, serves as the coordinate system of the QR Code.
The largest possible code, Version 40, allowed under the QR Code standard is a matrix of 177 × 177 pixels, and the smallest, Version 1, is 21 × 21 pixels. A Version 40 QR Code can contain 7,089 numeric characters or 4,296 alphanumeric characters. (For comparison, this article contains 2,006 alphanumeric characters.) Denso Wave also created a smaller version of the QR Code for use in tracking small objects. Called Micro QR Code, it comes in four versions ranging in size from 11 × 11 to 17 × 17 pixels.
Although not everyone knows it, QR codes have a long and varied history.
In fact, its invention dates all the way back to . A Japanese company called Denso Wave Incorporated created a barcode that could be scanned by mobile phones and other devices with cameras.
It didnt take long for other companies to realise how useful these codes were; they became popular in the s when mobile phones began gaining popularity around the world. Nowadays, QR codes are used everywhere from museums to restaurants and even classrooms. There are some particularly famous examples of their use McDonalds began using them in Japan in and brought them over to America later that year; and Google uses them frequently in many of its products (including Gmail).
Taco Bell has been incorporating QR codes as part of its promotional campaigns for a while now. When Taco Bell launched its Doritos Locos Tacos campaign, they placed QR codes on all Taco packages as a way of creating customer engagement. They also got creative with their usage of QR codes when they created ones that looked like they were made out of lemons.
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Another business using QR codes is Starbucks, they used their codes as a way of increasing coffee sales. Starbucks used their QR codes in their promotional campaigns, implementing them onto print ads in magazines, outdoor ads and printing them on flyers found in their in-store locations.
Their QR code initiative worked by sending consumers who scan the QR codes to a landing page including a video of their new coffee blend on it, also included was a location for the nearest store, the Starbucks menu and the ability to shop for products.
QR codes are a great tool for businesses. They can be used to promote sales, generate leads and even track customer activity. So its no surprise that businesses are embracing this technology. (just like the custom ones we supply all our clients to easily collect reviews!).
But whats next?
As with many things in our society, we have reached a saturation point with QR codes the novelty has worn off slightly over time, this being said, Im sure you all saw the Coinbase Super Bowl ad of the bouncing QR code. This can make it difficult for some marketers to justify adding them as part of their marketing strategy because they think they wont get noticed or converted into customers as much as other tactics might provide. However, if you consider some of the most successful retail stores out there today (think Nike), youll see that theyve mastered how to leverage QR codes both inside their stores and out!
Most businesses know that having a good online presence is essential to success, and one of the most important components of building your online presence is having reviews.
However, it can be difficult to collect reviews. For example, if youre an owner whos not regularly at their business location (e.g. during off hours), or if youre simply looking for ways to make collecting reviews easier for yourself and your staff members, then QR codes might be just what you need!
Using QR codes as part of your review collection strategy will keep customers on site longer while also allowing them to leave feedback right where they are standing or sitting rather than having to go through extra steps like typing out a text message saying what they thought about their experience or finding where to leave a review on Google. Its convenient for everyone involved!
QR codes let you get reviews in any setting. All you have to do is use your Trustist QR code that links directly to your review page, and then post it wherever your customers can see!
For example, one of the first places you may have seen a QR code was on a business card. Up until recently, if someone wanted to learn more about your company or its services, they had to write down your information from the card and search for it online later on their own time. Now they can simply scan the code with their and be directed directly to whatever webpage you want them to go see. This is especially useful if youre looking for customers who arent too familiar with what exactly a QR code does!
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