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glendar3Running head: MULTI-TOUCH SCREENS VS. MOUSE-DRIVEN SCREENS 1 MULTI-TOUCH SCREENS VS. MOUSE-DRIVEN SCREENS 2 Multi-Touch Screens vs. Mouse-Driven Screens Eric Geremia Dr. Charles Edeki Human Computer Interaction: CIS375 1/17/ Multi-Touch Screens vs. Mouse-Driven Screens The adoption of multi-touch screens has increasingly become a norm to most organizations today. As Gray () explains, the acceptance of multi-touch screens has especially been significant in restaurants due to their capacity to facilitate fast delivery of services to customers, while giving businesses a competitive edge over other institutions that deliver similar services. To establish efficiency of such screens, the specific features that make them unique, the key analogies that the system faces and some of the additional features that such screens may require should be evaluated. Interaction Types and Styles That Apply to Multi-Touch Screens and Applications Running on Them Multi-touch screens exist in three main forms: the bi-manual, multi-point, and multi-user screens. The differences between these screens arise from the nature of contact and the level of interaction that an individual may have with them. For example, a wide frame that makes it possible to maneuver on different parts of the screen at once characterizes the bi-manual screens. Having the ability to work on the screen in different times enables users to perform and execute commands on the system much faster since all the points of command entry are visible on the screen (Muir, ). Multi-touch screens are preferred whenever an individual wants to make use of different points of contact to zoom in or out and to have a better view of the image or the contents of a screen. In restaurants, multi-touch screens are relied upon to enable the customer to have a better view of the company&#;s product and services allowing them to make a wise decision or to determine the next button that they should click in the system to complete their check out process. The nature of the multi-touch screens usually provides more points of contact, the system increases accuracy and faster execution of functions allowing a user to have more options. Multi-point screens are especially applied on devices such as phones, tablets, or computers. The multi-user interaction screens combine collaborative interaction features of recent applications such as windows 8. With this type of screen, several individuals can carry out the same task at once on two different points of entry. Just as the name suggests multi-users, the system can accommodate several users who are working on one component, project or task allowing them to complete their allocated parts at different times. As Shelly et al. () elaborate on the downsides of using the multi-user screens, the technique allows only several people to work on a similar project. According to Muir (), several differences exist between the mouse-driven and the multi-.
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Aside from simply wanting to make your content more visible, a digital display sign also allows you the option to change what is being presented based on the rapidly shifting needs of the consumer. As well as having a shorter attention span, contemporary consumers can be incredibly fickle in regard to brand loyalty, and having options to combat this is imperative for any modern business.
Whilst a large, static billboard still has its advantages, you are limited by its initial output. If the advert is not working, the billboard will remain for as long as the area has been hired for. With a digital display sign, you can instead have its content easily swapped for something more engaging, ensuring you can reach your customer base much more effectively. By doing market research to what advertisements have and have not worked, you can make something tailored perfectly to your audience, for a fraction of the price of reprinting a traditional billboard.
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