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Top 3 Things You’re Missing Out On By Not Utilizing SIP Trunking on the Mitel/ShoreTel Platform
By: Michael Dolloff, Chief Revenue Officer
We work with hundreds of businesses across the U.S. and it seems more than half are not currently realizing the benefits of SIP trunking. If you’re not ready to migrate your unified communications to the cloud, there are many incredible benefits your business may be missing out on.
If you are ready to make the switch, Get in touch with our dedicated service team and we’ll get your SIP Trunking Services underway!
SIP, or Session Initiation Protocol, is the primary way you implement and execute VoIP, or Voice over IP, services and phone calls. SIP is a specific part of that function that connects two endpoints across the internet to allow real-time phone calls and video messaging services.
SIP Trunking, however, is the system in place that allows you to make local, long-distance or international calls as a part of one or many channels to your PBX, or Private Branch Exchange. SIP Trunking allows you to connect your SIP system to your internal PBX system and eliminate restrictions on the number of concurrent VoIP calls in your office.
SIP trunking and SIP Service Providers can help you digitize your Call system, so if you’re not currently using one, you may be missing out.
A great SIP Provider Service can help you scale your business dynamically – no matter where your SIP trunks may be. No matter what time of year or the size of your business,
SIP Providers allow you to use DID numbers from all over the country to terminate to your SIP trunks, wherever those SIP trunks might be. For example, if you have a small remote office in a neighboring state, you can have local DIDs for that office terminate along with your other DIDs at your main location while providing local E911 for the small office. This gives you the benefit of having local DIDs for your users and business without having to deal with a different telco provider circuit or infrastructure at that small location.
SIP providers can give you flexibility for seasonality or other areas of business where you need to increase or decrease call capacity to meet demands any time of the year or at any scale of your business.
With the ability to add or remove trunks from 1 to thousands, you’re not locked into adding PRI’s. Also, because SIP is IP traffic, you’re not dealing with a new circuit to expand capacity in most cases. Your speed of increase can be much more rapid.
SIP can be delivered in many different ways such as over a dedicated connection to the SIP provider or over a public internet connection. You have flexibility in that delivery. Also, if you have or want to have SD-WAN in your environment, you can use that technology to benefit your voice traffic/SIP trunking as well.
When something goes wrong with your internal PBX or the SIP Trunking of your system, you need everything back up and running.
SIP gives you more control to deliver inbound and outbound calls successfully under various common outages. For example, if you have SIP service coming into two locations, and one site were to fail (power, flood, internet outage, etc.) calls can be automatically routed in and out of the other SIP location. Meaning, even your inbound calls are now automatically coming to the site that is still up.
Good SIP providers should give you a great portal to manually control where you want trunks or DID’s pointed. If you are missing the direct control aspect of your SIP system, there may be more going on in the back end than you know. With ShoreTel SIP Services you can control how and where your calls are flowing.
SIP traffic can failover from your primary connection (e.g. MPLS) to a backup connection (e.g. fiber internet) in case of an issue with the underlying connection. Some can do this in real time.
Having a SIP Provider, like ShoreTel SIP with its flexibility and scalability, you automatically find efficiencies and cost savings that will help your business grow.
With SIP ProvidersServices you’ll pay close to what you need for trunks instead of paying for extra idle trunks. Great SIP Providers allow you to share trunk resources across multiple systems instead of having to designate trunk lines for each location, helping you avoid underutilization waste.
Outages happen, but it’s important to have a system that is flexible and responsive enough to fill in the gaps and outages, wherever they may be. If your SIP Provider isn’t keeping your phones ringing with resiliency, no matter the conditions, you may be missing out on calls and even worse, sales.
Partnering with a SIP Provider allows you to decrease the amount of burden on your existing IT staff. With a self-provisioning, online portal your staff can service multiple locations, with less time on ticketing and support lines.
Some SIP providers even offer definitive troubleshooting tools and call-by-call quality scoring available through that same, secure web portal.
Generally, SIP has more beneficial usage rates and pricing models. Therefore, we usually see savings of 10-40% when people make the switch to SIP from traditional switchboards. Customers with multiple locations can see savings of 50% or more especially when using a provider that allows you to share trunk resources across different locations and PBX systems.
Ready to Dive Right Into ShoreTel SIP Trunking Services?
If you’re ready to move your businesses traditional PBX system over to a VoIP-friendly SIP System, we can help. Our dedicated team is ready to offer you a free Disaster Recovery evaluation to let you know how your current system can handle the worst.
In the dynamic world of business communications, efficiency, and versatility are paramount. As companies strive to optimize their operations, cutting-edge solutions like SIP Trunking have come to the fore, revolutionizing the way businesses connect with the world.
SIP Trunking, or Session Initiation Protocol Trunking, is a method of sending voice and other unified communications services over the internet. It works with a SIP-enabled PBX (private branch exchange) to allow businesses to communicate with end-users via internet telephony service providers, as opposed to traditional phone lines.
The journey of SIP Trunking began with the advent of VoIP (Voice over Internet Protocol) technology, which laid the groundwork for IP-based telephony. SIP was developed as a signaling protocol to establish, modify, and terminate multimedia sessions such as voice and video calls over the Internet. Over time, as businesses sought to leverage VoIP for cost savings and scalability, SIP Trunking emerged as a natural evolution, enabling the direct connection between the company and the Internet telephony service provider (ITSP).
Telecommunications is the backbone of modern enterprises, facilitating everything from customer service to internal collaboration. With the global marketplace becoming increasingly interconnected, a robust and agile communication infrastructure is more critical than ever. SIP Trunking represents a significant leap forward in this domain, offering a blend of innovation, efficiency, and flexibility—traits that modern businesses need not just to survive but to thrive in today’s competitive environment.
To fully appreciate the value of SIP Trunking, it’s essential to grasp its technical underpinnings and how it interfaces with existing telecommunication systems. This understanding will also clarify why it’s become a preferred choice over traditional phone lines.
SIP is a signaling protocol used for initiating, maintaining, terminating, and modifying real-time sessions that involve video, voice, messaging, and other communications applications and services between two or more endpoints on IP networks. This protocol can be used for creating two-party, multiparty, or multicast sessions. It comprises various components such as user agents, servers, and proxy servers that work in unison to establish and control the communication sessions.
SIP Trunking is not a service that works in isolation. It is designed to interface seamlessly with a company’s existing Private Branch Exchange (PBX) system, which is the internal telephone network used within an organization. For businesses with an on-premise PBX, implementing SIP Trunking typically involves connecting the PBX to the internet via a SIP-capable gateway. This setup effectively replaces traditional analog or T1-based trunk lines with a more flexible and scalable IP-based solution. SIP Trunking can also integrate with hosted or cloud-based PBX systems, which are inherently designed for IP telephony.
Traditional telephony, often known as Public Switched Telephone Network (PSTN), uses circuit-switched telephony to make voice calls. Each call requires its own dedicated circuit, which can be costly and inefficient. Conversely, SIP Trunking utilizes a packet-switched network, where data is broken down into packets and sent over the internet. This method is more efficient, as it allows for the sharing of network resources and multiple calls to be overlaid on the same connection, reducing the need for physical infrastructure and lowering costs.
SIP Trunking offers a plethora of advantages for businesses seeking modern communication solutions. These benefits contribute to its growing adoption among organizations looking to reduce costs and improve efficiency.
SIP Trunking can significantly reduce call costs for businesses. By bypassing traditional telephone networks and utilizing the internet for voice traffic, companies avoid the fees associated with long-distance calls and the need for multiple physical phone lines. Calls between the company’s branches can often be routed over the internet, effectively becoming free of charge.
SIP Trunks don’t require the same physical infrastructure as traditional phone lines. There’s no need for the complex and costly maintenance of copper lines. Additionally, as businesses grow, there’s no need to install additional physical lines. This reduction in physical infrastructure can lead to considerable savings on both installation and ongoing maintenance costs.
With SIP Trunking, scaling up or down is straightforward. Adding lines or numbers typically involves a simple configuration change, rather than a physical installation of new lines. This ease of scalability allows businesses to respond quickly to changing needs, such as seasonal fluctuations or expansion.
SIP Trunking offers a level of flexibility that is unmatched by traditional telephony. As a business grows, it can increase its capacity for calls without major investments in new infrastructure, allowing for smoother expansion with fewer growing pains.
SIP Trunking providers often guarantee higher uptime percentages compared to traditional telephony services. The use of geographically diverse data centers can ensure that if one center goes down, others can handle the load without interrupting the service.
The inherent flexibility of SIP Trunking allows for robust disaster recovery solutions. Calls can be rerouted to different locations in the event of an outage, ensuring that business communications can continue even in adverse scenarios.
SIP Trunking integrates smoothly with Unified Communications systems, which consolidate various communication tools such as voice, video, messaging, and collaboration applications into a single interface. This integration can enhance productivity and collaboration among employees.
The COVID-19 pandemic has underscored the necessity for robust remote work solutions. SIP Trunking facilitates remote work by allowing employees to connect to the company’s communication system from anywhere in the world, provided they have internet access. This has been pivotal for businesses maintaining operations with a distributed workforce.
The combination of cost savings, scalability, reliability, and enhanced collaboration makes SIP Trunking a compelling choice for any business looking to improve its communication infrastructure. It not only simplifies the technical aspects of communication but also supports business growth and adaptability in a fast-paced market.
Transitioning to SIP Trunking is a strategic move that can yield substantial benefits. However, successful implementation requires careful planning and execution. Here’s a guide to help businesses navigate the process.
Before implementing SIP Trunking, a business should evaluate its current and future communication needs. This assessment includes understanding the volume of calls, the necessity for international calls, the existing PBX system’s compatibility, and the bandwidth requirements to ensure quality of service.
Selecting the right SIP Trunk provider is crucial. Key criteria include the provider’s reliability, cost, customer service reputation, scalability options, and additional features they offer, such as call routing, reporting, and support for emergency services.
The actual implementation of SIP Trunking involves several steps:
To ensure a smooth transition, employees must be trained on any new equipment or procedures associated with the SIP Trunking system. Additionally, establishing a support structure for troubleshooting and questions is important to maintain business communications’ integrity.
By carefully evaluating needs, selecting the right provider, following a structured implementation plan, and ensuring support and training for staff, businesses can transition to SIP Trunking with minimal disruption and start reaping its benefits promptly.
While SIP Trunking offers numerous advantages, businesses must also navigate potential challenges and considerations to ensure a smooth transition and maintain a secure and efficient communication system.
SIP Trunking, like any technology that relies on the internet, is susceptible to security threats such as toll fraud, eavesdropping, and denial of service attacks. To mitigate these risks, businesses should implement security measures such as encryption, regular security audits, secure SIP trunking providers, and comprehensive security policies.
Not all existing PBX systems are equipped to handle SIP Trunking without additional setup. Businesses may need to consider the costs of upgrading or replacing hardware that is not SIP-compatible. Compatibility checks and potential hardware investments are important considerations before making the transition.
Compliance with legal and regulatory requirements is a critical consideration for businesses. This includes ensuring that the SIP Trunking service provides proper support for emergency calls and adheres to any industry-specific communication standards and data protection regulations.
By addressing these challenges and considerations, businesses can maximize the benefits of SIP Trunking while minimizing potential risks and disruptions. It’s crucial for businesses to engage with knowledgeable IT professionals and choose reputable service providers to navigate these complexities effectively.
The landscape of telecommunications is continually evolving, and SIP Trunking is poised to play a significant role in the future of business communications. Let’s explore the anticipated trends, the potential for SIP Trunking to influence business communications, and predictions for the technology’s advancement.
Advancements in SIP technology are expected to enhance its integration with cloud services, artificial intelligence, and the Internet of Things (IoT). This integration is likely to result in smarter and more flexible communication systems that can adapt to the changing needs of businesses in real-time.
SIP Trunking is set to further solidify its position as a cornerstone of Unified Communications as a Service (UCaaS), driving the move away from traditional telephony to more integrated, cloud-based solutions. It’s anticipated to facilitate even more seamless collaboration and communication, both internally and in customer engagement.
The potential of SIP Trunking is vast, with ongoing innovations likely to expand its capabilities and applications. Businesses that adopt and adapt to SIP Trunking now may find themselves at a competitive advantage, equipped with a communication system that is future-ready and capable of leveraging the next wave of telecommunication advancements.
SIP Trunking has been established as a transformative technology in the business communications landscape. It offers significant cost savings, scalability, enhanced reliability, and improved collaboration by integrating with Unified Communications systems. These advantages position SIP Trunking as an essential component for businesses aiming to modernize their communication infrastructure.
Adopting SIP Trunking requires careful consideration of a business’s current needs, future growth, and the selection of a suitable provider. The implementation process, while straightforward, must be managed with attention to detail to ensure business continuity and to leverage the full spectrum of benefits offered by SIP Trunking.
Businesses are encouraged to actively consider SIP Trunking as part of their strategic planning for communications infrastructure. By doing so, they can not only future-proof their operations but also achieve immediate improvements in efficiency, cost management, and competitive edge in the marketplace. The shift to SIP Trunking is not merely a trend but a forward-looking move towards smarter, more robust business communications.
In conclusion, SIP Trunking stands out as a pivotal innovation for businesses ready to embrace the evolving digital world. The combination of immediate and long-term benefits makes it an investment worth considering for any business looking to thrive in today’s fast-paced and ever-changing business environment.
Discover how SIP Trunking can revolutionize your business communications by visiting Rytel Hosted—your partner in building a more connected and efficient future.
For those looking to delve deeper into SIP Trunking and its intricacies, here are some comprehensive resources that can offer further reading and detailed insights:
These resources will be beneficial for IT professionals, business decision-makers, and anyone interested in understanding and implementing SIP Trunking as part of their communication strategy.