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Leaders understand that one of the best signs of a successful organization is a highly engaged workforce. When employees are motivated by their work, they perform better than their less-committed counterparts and naturally boost the organizations bottom line.
Yet whats often overlooked is a critical element to employee engagement two-way communication in the workplace. Two-way might seem inherent in any definition of communication, but what often happens at work actually isnt true communication. Rather, it is one-way information delivered by leaders to employees, with limited interaction between the two.
Mastering two-way dialogue helps leaders build a stronger culture, one in which leaders and employees feel a greater sense of trust in each other, have more candid conversations, ask better questions and interact in more substantive ways.
Two-way communication is an exchange of information between two parties during which the speaker and receiver both feel they have an opportunity to share information and provide feedback.
To be most effective, its helpful to think about two-way communication as an engaging dialogue, never just a leader monologue. To achieve this kind of communication, leaders need to set the right tone and atmosphere to enable the conversation. One of the best ways is for leaders to make the following activities part of their regular routine:
The importance of building opportunities for solid two-way communication really cant be overestimated. When two-way communication is well planned and executed, the countless benefits to organizations include:
Tennis provides a great analogy on the importance of two-way communication. My Dad and I played a lot of tennis growing up. In my teens, my dad even turned his passion into a business, starting a boutique tennis store called, The Wimbledon Shoppe in the suburb of Milwaukee where I grew up.
My dad was a standout tennis player in high school, and that was his wish for me, which was more of a pipe dream. While I had a killer two-handed backhand, I couldnt serve worth a darn. And of course, you cant win if you cant serve well.
Regardless, there was real beauty in tennis when my dad and I got into the proper groove. The best volleys in tennis are when both players fall into a sweet rhythm of serving and returning with focus, precision and skill. Thats how it can feel when leaders and employees truly apply two-way communication.
Leaders who understand the importance of effective two-way communication and how you cant lead without communicating well engage employees with various communication channels that help them connect the dots between individual efforts and organizational goals. The variety of channels is especially important because not all employees like to receive information in the same way. Some may prefer to share ideas through emails or on social platforms; others may want a call or in-person meeting. Offering multiple opportunities to engage helps to address the varied interests and needs.
Obviously, leaders cant be everywhere all the time and spend all of their days in individual meetings. Yet that shouldnt be the excuse for pushing out only one-way messages. Theres certainly a time and place when an or presentation from a leader is the right way to begin the communication. The important point, though, is that should never be the only communication vehicle. Just as important as the leadership message itself are the systems put in place to gather employee input. By establishing channels to encourage and funnel feedback from employees to leaders, leaders can create a critical structure to support employee engagement.
In our work with leaders from a variety of organizations, The Grossman Group has distilled our best guidance for supporting two-way communication to four critical tips, including:
To truly move employees to action, leaders need to know what they care about and get into their mindset. That can start with some basic questions, such as:
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The top priority for building engagement is to give employees the information they need to succeed in their jobs, and ensure they know where to find additional resources. The type of organization, job and level of employee will dictate the most effective channel you use to meet their needs.
As you think about elevating engagement, always ask yourself: What is the most important thing these employees want to know, the best way to encourage real two-way communication and dialogue, and how would they be most comfortable sharing input?
Once you consider the audience and work environment, look at the best ways to engage employees to share their ideas and insights. You may use existing channels or create new ones. Keep in mind feedback channels can be informal such as leaders managing by walking around or supervisors asking for input. Alternatively, they can be more formal mechanisms that invite ideas and questions via print or technology. When determining which channels work best, keep in mind employees time commitment, availability and access to technology. Be sure they can use feedback tools both during and after work hours.
Once you are ready to implement and promote feedback channels throughout the organization, recognize that what you do with employee input speaks volumes to employees. When leaders respond quickly to ideas and questions, employees get the message their input is valued and they become more committed and engaged. To ensure feedback gets the respect it deserves, assign someone to respond personally and promptly to all employee concerns and ideas. Many organizations also use employee ambassador or communication liaison programs to ensure that employee feedback is being regularly solicited and that the insights are being shared with the leaders empowered to respond and devise solutions.
Highly engaged employees are enthused about their organization and believe they can positively influence its success. That means leaders cannot make the mistake of simply collecting feedback and never doing anything about it. Acting on employee feedback when you can and highlighting the impact employees make is a strong engagement builder. Be sure that all employees know how their colleagues suggestions or ideas are being implemented. Regularly sharing results and requesting additional feedback creates predictable, consistent two-way communication that encourages employees to take ownership and helps reinforce that their ideas are valued by the organization.
As was touched on briefly earlier, showing humanity as a leader is one of the key ways to enable two-way communication. The famous quote from President Theodore Roosevelt sums it up: No one cares how much you know until they know how much you care.
In our work with leaders, weve identified 4 steps to help demonstrate how much you care through two-way communication:
There are a number of ways to engage in two-way communication with employees beyond one-on-one dialogue. Some effective methods we deploy in our work include:
In workplaces today, where the pace of change is fast and ever-present, its tempting for leaders to dismiss the importance of two-way communication. Send out an and you can check the box that youve communicated. But little gets accomplished in business without two-way communication, in which both leaders and employees take the time for a candid exchange, to truly listen to and learn from each other. Thats the way leaders can move from average to truly great.
What one step can you take to further encourage two-way communication, increase employee feedback and reap the benefits of doing so?
David Grossman
Armed with these 15 practical tips, youll be able to encourage two-way communication download the tip sheet today!
For nearly a century, two-way radios have proven to be one of the most effective and reliable communication options for teams that need to stay in contact while on the move. In that time, however, there have been incredible technological improvements - both for two-way radios and the infrastructure that supports them. What started as a single product with very few - if any - additional features or enhancements has now turned into an entire industry with various products showcasing different features and capabilities.
However, with such a wide range of options, finding the best two-way radio for your business needs can be overwhelming. By examining some key considerations, you and your team can make an informed decision that aligns with your organization's requirements and allows your team to communicate efficiently and effectively.
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